Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


Books Don’t Matter, Authors Do:
How to Attract the Media with Jacquie Jordan

MONDAY, MAY 15, 2017
7:00 PM

As an Emmy-nominated television producer and New York Times best-selling publisher, Jacquie Jordan has been on both sides of the television game.  When she received pitches as a top television producer, publishers would send press releases to her about the books they wanted to have her feature on television.

Jacquie would respond, aghast, “Books don’t talk on television, authors do. Tell me about the author.”

As a New York Times best-selling publisher, Jacquie took this knowledge and flipped it on its head by making the pitches about the authors. Authors talk. Authors have stories. Authors can promote their books.

The biggest fallacy in making and breaking national television bookings is making the pitch about the book–because books don’t matter! Authors do! Spinning a hot topic for the author to deliver is the number one way to promote a successful sale of a book. Learn Jacquie’s other 4 Secrets to Successfully Marketing the Author, thereby, the book!

We will explore:
*  Developing Your Hook
*  Building a Solid Platform
*  Building Credibility
*  How to Market Yourself: The Five-Finger Brand Hand: Internet, Speaking, Print, Radio, Television
*  The Importance of Your Material
*  Matching Your Hook with the Right Show
*  Tips to Perfect Your On-Air Performance
*  Do’s and Don’ts for Your Successful Appearance

 Jacquie Jordan, two-time Emmy-nominated TV producer and New York Times bestselling publisher, is the founder of TVGuestpert, TVGuestpert Publishing, and Jacquie has been involved in booking, supervising, or producing 10,000+ television guests. Jacquie is the author of Get on TV! The Insider’s Guide to Pitching the Producers and Promoting Yourself and Heartfelt Marketing: Allowing the Universe to Be Your Business Partner.
Twitter: @TVGuestpert


DATE: MONDAY, MAY 15, 2017.

TIME: 7:00 p.m.

LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.

COST: $5 for PALA members; $10.00 for IWOSC members, $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal (BELOW) on our website:

QUESTIONS: Contact Sharon Goldinger, PALA Vice President,, 949-581-6190.

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