Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


WEBINAR: Help a Reporter Out — HARO —

Indispensable Resource for Writers

Tuesday, February 12, 2019 at 6:00 PM

We have been recommending this free service for years. Hear what HARO does, directly from the east coast headquarters.

HARO is a service in which reporters, bloggers and authors submit queries seeking experts who can lend credibility and breadth to their stories. Experts respond in hopes of gaining some publicity for themselves, their brand or their client. It’s that simple!

What we’ll go over:

  • The history of HARO
  • How it works for experts
  • Pitching tips and best practices, what not to do
  • Success stories for experts
  • How it works for journalists
  • Query submission tips, what not to do
  • Success stories for journalists
  • Subscription options for experts


Kristen Sala is the Senior Director for US Media Research at Cision. In addition to overseeing HARO, Sala oversees staff responsible for the collection and maintenance of contact information for a database of more than 500,000 reporters and media outlets across the United States.

Allison Richard is the HARO Manager at Cision. Richard and her team compile the daily HARO newsletters and address more than 600 client inquiries per month, infusing education and guidance along the way for optimal customer satisfaction.

PALA is a special interest group of the Independent Writers of Southern California

DATE: Tuesday, February 12, 2019
TIME: 6:30 p.m.
LOCATION: Your computer.
COST: $15 for members; $35 for nonmembers
RSVP REQUIRED: By 9:00 a.m. February 12, 2019.Sharon Goldinger, Program Chair,, 949-581-6190.


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For new membership and renewals, please go to

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