Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.
Click here to see a list of past meeting topics and recordings.
HOW TO CREATE VIDEOS FOR YouTube – and sell more books!
WEDNESDAY, MAY 18, 2016
YouTube is one of the best vehicles to get your work – and you – out to the world. And this panel is extremely well versed in how to create videos that make books and authors shine. They will be sharing nitty-gritty details of how you can do this yourself, at a fraction of the cost you’d expect, with the easy-to-use tools available today.
Our speakers will discuss:
Content: What is the key selling point for your book? What else should you consider including? How much is too much?
Audience: Who is your target reader? How does this affect your video’s look and feel and message?
Style: Different types of books benefit from different tones or moods. Our speakers will provide some examples of how visuals and music can really ramp up your message.
Logistics and techniques: Information will be presented on equipment, including microphones and cameras, how to use it, and what you’ll need to capture your audio and video.
Editing: Once you have your footage, then what? The how-to’s of video editing will be explained.
Music: Royalty-free music isn’t exactly free, but it is reasonable.
Uploading to YouTube and its new competitors: The good news is, it’s getting easier. Find out what the experts know and do.
ABOUT OUR SPEAKERS
GERALD EVERETT JONES is a freelance writer who lives in Santa Monica. Bonfire of the Vanderbilts, about an art scandal in 1890s Paris, is his sixth novel. Before concentrating primarily on fiction, he authored, coauthored, or ghost-wrote more than thirty business and technical books, including How to Lie with Charts, a classic for college-level courses in business math and marketing. He holds a Bachelor of Arts with Honors from the College of Letters, Wesleyan University, where he studied under novelists Peter Boynton, F.D. Reeve, and Jerzy Kozinski. He is a top book reviewer on Goodreads.com, and his reviews are also published on the Web by Splash Magazines Worldwide. And he is the host of the debut podcast GetPublished! Radio. You can reach him at http://www.GetPublished.guru.
LORI MARPLE is a cofounder of Runkee Productions (http://www.runkeeproductions.com), a creative media corporation with studios based in Los Angeles. The company provides a full range of audio and video production services. One specialty is the production of Audio Adventures – works by independent authors transformed into captivating, fully cast radio shows – as well as traditional audiobooks. Runkee Productions is helmed by winners of an Emmy award and two Golden Mike Awards. The business, creative, and engineering staff of Runkee Productions has over fifty years of combined creative and engineering experience in radio, print, film, and television. Runkee is also producer of GetPublished! Radio with host Gerald Everett Jones.
INA HILLEBRANDT, speaker, author, publisher, writing coach, and editor, will be moderating the panel. Her newest book, You Are Who You Eat, is heading for YouTube in author and other videos, and she will also be a guest on radio and TV talk shows. Known for her memoir classes and guide, How to Write Your Memoirs, Hillebrandt’s first book, Pawprints, led the author to TV and web appearances and, following work with educators for the Jane Goodall Institute, to developing a literacy program, Pawprints Literacy Plus, with a curriculum guide, Pawprints – The Student Prints. Both Pawprints and Hillebrandt’s memoir students’ Stories from the Heart, v. 2, were named best sellers on Amazon.com. Stories authors are featured in a number of videos on YouTube created for Hillebrandt. Working with writing partner Todd Liebman, Hillebrandt has also adapted one of her books into a screenplay for film and TV. They are currently working on a treatment for a television series for other projects, including a scripted dramedy based on characters and writings in her memoir workshops. http://InaTheMemoirCoach.com. http://InasPawprints.com. http://YouAreWhoYouEat.net.
DATE: Wednesday, May 18, 2016.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: Free for PALA members; $10.00 for IWOSC members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.
QUESTIONS: Sharon Goldinger, Program Chair, firstname.lastname@example.org, 949-581-6190.
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