Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.



The Secrets to Getting Free Publicity
12 Months a Year + 75 Ideas to Help You



Stop relying on only a few media hits each year for free publicity. Journalists, bloggers, broadcasters, podcasters and others need story ideas 12 months a year. If you know the kinds of stories they typically cover each month, you can pitch a steady stream of ideas customized for THEIR own media outlets. Let publicity expert Joan Stewart, aka The Publicity Hound and a former newspaper editor, show you how. You will learn:

–What news is and what it isn’t.

–The biggest myth about publicity.

–Joan’s two best tips for how to get enormous amount of publicity (most people don’t bother doing this)

— 6 to 8 story ideas for every month of the year. Cherry-pick the ones that work best for you.

Bring your questions and Joan will answer as many as she can on the call.


Publicity expert JOAN STEWART, also known as The Publicity Hound, is a coach and mentor who works with business owners andjoan stewart authors just like you who want to use free publicity from traditional and social media. She teaches you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. She has worked with thousands of CEOs, nonprofit executives, authors, speakers and experts who needed to tell their story to the world. And she has helped her clients pitch themselves to the media to get onto Good Morning America and onto the front page of The Wall Street Journal. She is the author of four ebooks on publicity and is quoted in more than 60 books on marketing, public relations and small business. She lives in Port Washington, Wis., where her dog, Bogie, takes her on walks twice a day.

Reservations required for this event.  See below.  


DATE: Tuesday, NOVEMBER 17, 2015.
TIME: 7:00 p.m.
LOCATION: TELEPHONE SEMINAR.  You will be given the phone number and code after you reserve a space. IF YOU MISS THE EVENT, we will record the seminar and it will be available upon request  <>
GENERAL: FREE For PALA members: you must contact Sharon Goldinger <> by 9:00 am (Pacific) on November 17 to secure your space. Nonmember Admission can be purchased until 9:00 am (Pacific) the day of the program with PayPal on our website: $10.00 for IWOSC members; $15.00 for nonmembers.

QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

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