Education for Southern California's Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.





For our September general meeting, we’ve pulled together a panel of some of the smartest folks in the world of independent publishing and self-publishing. All successful authors as well as publishers, they’ll share the top lessons they have learned from being in the trenches of book Old Books-OKAYpublishing–through their greatest successes and best working strategies, as well as disasters and wrong moves to avoid.

Learn from those who have been there. Join us for what should be an entertaining as well as informative evening!

MAGGIE MARR is an indie author of hot contemporary romance and women’s fiction. She writes about smart, sexy women and the men they choose to love. Her 15th title, Running from Love (Book 5 in the Eligible Billionaires Series), was released in July 2015. Maggie is a member of the Romance Writers of America (RWA), President of her local chapter the Los Angeles Romance Authors (LARA), and legal counsel for Women’s Fiction Writers Association (WFWA). Still working in Hollywood, she got her start pushing the mail cart at ICM where she became a motion picture literary agent. In addition to being a self-published author and indie publisher, she is an entertainment attorney as well as a producer for Dahooma Productions, an indie film and television production company.

JANISS GARZA is the head of FitCat Publishing, an indie company that was founded in 2011. Janiss has been writing professionally since 1986, with credits that include The Los Angeles Times, L.A. Weekly, Entertainment Weekly and Cat Fancy, has worked as an editor since 1989, and is the author of four books, with topics ranging from heavy metal music to cats. She has been online since 1993 and uses her knowledge in both digital and print media to help her authors be the best they can be, reach their target audience, and spread the word about their books. FitCat’s latest release, Rescued, is an award-winning anthology of cat rescue stories, with a portion of the profits benefiting rescue groups. Its dozen writers are from all over the US and Canada. Rescued has done well enough to schedule a second volume. In addition to two books currently in release and the second volume of Rescued in development, FitCat has another book currently in production and a children’s book tentatively scheduled for Christmas 2017.

CAROLYN HOWARD-JOHNSON brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her How-To-Do-It-Frugally series of books for writers and the many classes she has taught for nearly a decade as an instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi-award winners, including the first edition of The Frugal Book Promoter published in 2003. Her The Frugal Editor, now in its 2nd edition, won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books, and others, including the coveted Irwin Award. Carolyn is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and she was also named to Pasadena Weekly’s list of AFourteen San Gabriel Valley women who make life happen.

GERALD EVERETT JONES is proprietor of La Puerta Productions, a media consulting firm. Its small-press imprint is LaPuerta Books and Media, which has titles in hardcover, trade paperback, ebook, audio podcast, and DVD. As an experienced book developer, he packaged a series on digital film production techniques for a major textbook publisher. He is a published author himself, having written more than 30 business and technical books, including How to Lie with Charts. In recent years, he published six novels with LaPuerta, including The Misadventures of Rollo Hemphill series of three humorous novels, Mr. Ballpoint based on the Pen Wars of 1945, and the adult melodrama Christmas Karma. His latest, Bonfire of the Vanderbilts, about an art scandal in 1890s Paris, is a September 2015 release.


ROBIN QUINN has been in the book biz for more than two decades. She is an award-winning book coach, book editor, ghostwriter and copywriter. Robin specializes in self-help, health, nutrition, spirituality, business, and the media, and she also works with uplifting fiction and memoir. Her editorial projects include Cancel the Pity Party by Lita Rawdin Singer, PhD, From Misery to Happiness by Carolyn Berry, MA, LMFT, Celebrity Leverage by Jordan McAuley, The Food Is My Friend Diet by Ruth Frechman (Best Nutrition book/Indie Excellence Awards), Wall Street Craps by Steve Nakamoto (Best Finance/Investment/Wealth title – Nonfiction/Global Ebook Awards), the metaphysical novel Ultimaya 1.0 by Saniel Bonder, and the forthcoming novel Aces and Eternity by Robert Bruce Farrell. Since the early `90s, Robin has produced and moderated panels related to books, publishing and writing–for such groups as PALA, the Independent Writers of Southern California (IWOSC), Greater Los Angeles Writers Society (GLAWS), Author’s Corner, and more.

DATE: Wednesday, September 16, 2015.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: FREE for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our
QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

Remember to visit our Web site for updates!

1 2 3 15
Reservation Payment for Non-Members

THE NUTS AND BOLTS OF SELF-PUBLISHING: Special seminar on self-publishing with Sharon Goldinger

Saturday, September 26, 2015
from 9:30 a.m. to 1:30 p.m.

Learn more >>

Your Shopping Cart

Your cart is empty

Affiliate of: