Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


“Book Hooks”

Fun, Timely, Creative Angles for Promoting, Publicizing and Selling More Books

with Joan Stewart, The Publicity Hound


Tuesday, March 13, 2018 at 
7:00PM (Pacific)  

When it comes to generating publicity for your book, don’t let a press release do all the heavy lifting.  You must have a strong “hook” or angle to get the media’s attention, and use the press release as background information.  Publicity expert Joan Stewart will share more than a dozen hooks that smart authors can use to promote their fiction and nonfiction books.  You will learn:

— How to “newsjack” by taking a breaking news story and tying it to your book.

— Creative ideas for fiction.

— Powerful hooks for nonfiction.

— The easiest place to start your publicity campaign.  This media outlet will welcome you with open arms.


Our Presenter:  

 JOAN STEWART.  Over the last two decades, publicity expert Joan Stewart, aka The Publicity Hound, has mentored, coached and taught more than 50,000 authors, speakers, experts, CEOs and small business owners how to get thousands of dollars in free publicity and tell their story to the world, without a $20,000 publicist.  She shows them how to use publicity in traditional media and online visibility in social media to establish their reputation, position themselves as experts, sell more books and services and promote a favorite cause or issue.  She lives (and tries to stay warm) in Port Washington, Wisconsin.




We will take your questions during the webinar, but if you have any questions ahead of time, you may submit them to Gary Young: artsy122 at Please use the subject line “PUBLICITY QUESTION.”


Call-in information:

A day or two before the seminar, we will send you the phone number and code that will connect you on March 13. 



Tuesday, March 13, 2018



7:00 PM sharp (pacific)



$5 for members; $15 for nonmembers.

Please use PayPal, just below this notice.

PUBLIC DISCLAIMER: Appearance of publishing and speaker services and speaker services in PALA newsletters, blogs, promotion materials or on our website does not constitute endorsement by PALA. As with any decision made by an author or publisher regarding a service provider, due diligence and research are always recommended. 

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