Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.





Would you like to find out how those authors whose books we can’t get enough of landed contracts to spin one title into a series? Join us for an illustrious panel Old Books-OKAYwho will take us through the steps, from different publishing, creative and sales perspectives.

Here are some specifics of what you’ll learn:

• What are the advantages of turning any of one’s own books into a series? Are there any disadvantages?
• What does a series of books get you, the author and/or publisher, that a single book may not?
• What kinds of books lend themselves to series? Are there particular genres that work better than others? Are there any genres that are not good for a series?
• What kind of content/characters/stories work best for a series? How can you develop idea/story/character lines that will keep readers craving the next release in your series?
• How do you go about attracting government buyers for a book series? And why is this a profitable avenue to pursue?
• How do you appeal to corporate or other types of organizational buyers for a series of books?
• What are the advantages/disadvantages of self-publishing a book series versus going with boutique and larger publishing houses?
• Are there differences in approach, content, style required for selling to different types/sizes of publishing entities? How can you craft a pitch to appeal to each?
• How do you keep your own voice when moving from one type of publishing and distribution channel to another?

JOEL EISENBERG is a writer and producer whose new book series, The Chronicles of Ara, an epic eight-volume fantasy saga written with Stephen Hillard, has been released to rave reviews by Incorgnito Publishing’s Topos Books imprint. Joel is a partner in Eisenberg-Fisher Productions and former head of Screen Shot 2015-10-05 at 5.32.07 PMEMO Films@Paramount Studios, feature film production companies. He is the cofounder of All Cities Media, an entertainment industry networking group. His events have been hosted by Warner Brothers, Paramount Studios, Sunset-Gower Studios and the Law Offices of Greenberg-Traurig, among others. Feature projects include Unreleased and April Showers, the latter based on the Columbine school shootings scenario. Joel is the writer of several award-winning independent feature films and producer of a slate of past and upcoming feature and television projects, including Mirkwood, based on the bestseller. You can find out more about Joel’s new book series at

ERIKA FABIAN. A versatile writer/photographer, Erika Fabian has had twenty-three books and nearly two hundred photo-illustrated articles published. Her varied career includes many years of travel on assignment for National Erika passport pictureGeographic magazine and other publishers, which resulted in a six-book series on travel photography and a three-book series for the government of Indonesia. Her current work includes writing one of several forthcoming novels and editing books for other authors.

DIANE VALLERE. After two decades working for a top luxury retailer, Diane Vallere traded fashion accessories for accessories to murder. Crushed Velvet, the second book in the nationally bestselling and Lefty-Nominated Material Witness Cozy Mystery Series, came out on August 4. Diane is the current president of Sisters in Crime Los Angeles and Diane-Vallerewas cochair of the 2015 California Crime Writers Conference. She also writes the Madison Night and Style & Error Mystery Series. Diane started her own detective agency at age ten and has maintained a passion for shoes, clues, and clothes ever since. You can find out more about Diane’s works at



INA HILLEBRANDT, speaker, author, publisher, writing coach, and editor will moderate the panel. Known for her memoir classes and guide, How to Write Your Memoirs, she is putting the finishing touches on a sequel, How to Write Your Memoirs—The Toolbox Edition. Hillebrandt’s first book, Pawprints, is being Ina-from-WXELconsidered for a webisode series. Launched at the L.A. Zoo, Pawprints led the author to TV and web appearances. Both Pawprints and Hillebrandt’s memoir students’ Stories from the Heart, v. 2, were named best sellers on Working with writing partner Todd Liebman, she has also adapted one of her books into a screenplay for film and TV. They are currently working on a treatment for a television series for other projects, including a scripted dramedy based on characters and writings in her memoir workshops.

DATE: Wednesday, OCTOBER 14, 2015.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST:PALA MEMBERSNEW PROCEDURE: Free for PALA members.  To be sure you have a seat, please contact Sharon Goldinger <> for your reservation. We will still honor walk-ins for available seats.
GENERAL: $15.00 ($10.00 for IWOSC members). Advance admission can be purchased until the day before the program with PayPal on our website: <>.
QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

Remember to visit our Web site for updates!

1 2 3 15
Reservation Payment for Non-Members

Your Shopping Cart

Your cart is empty

Affiliate of: