Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.




Our next  Brainstorming meeting will occur on

Tuesday, January 16, 2018 at 7 :00 in a West Los Angeles home.

Mark your calendars.  

Have a happy holiday season.  

We’ll see you next year!


Publishing with BookBaby
A Phone Seminar with Steven Spatz, president of BookBaby

BookBaby is the nation’s leading self-publishing services company and the largest eBook retail network that connects your book to readers worldwide.

Whether you’re a first-timer, publishing veteran, novelist, or photographer, BookBaby can help you publish it.  BookBaby has responsive customer service, knowledgeable publishing specialists, and quality book printing. The main advantage to using a service like BookBaby is that it allows you to get the job done simply.

Steven will enlighten us with information on these subjects:

– A comprehensive survey of the publishing marketplace.

– Ideas on how to promote your book.

– What books sell best.

– How to price your book.

– How to make your book as irresistible as possible.

… and more.

Additionally, he will briefly discuss the wide range of services provided by BookBaby:  eBooks, printed books,print on demand, global distribution, direct-to-reader sales, design and creative services,  plus marketing help. He will also talk about fees and royalties, for both eBooks and printed books and their outstanding customer service.

And we’ll answer as many of your questions as time allows.


 Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading eBook and printed book distributor.

Spatz’s professional career has focused on direct-to-consumer products and services:

His family took over a direct marketing food business in southern Oregon. The Pinnacle Orchards catalog was named Best Food Catalog and received dozens of other national awards, and the business grew into one of the nation’s largest gourmet fruit gift businesses.

After the company was sold, Spatz continued his direct marketing career with Fortune 500 companies including Mattel and Hasbro, working on reknown brands including Matchbox, Hot Wheels, Barbie Collectibles and GI Joe.

Spatz joined AVL Digital in 2004 as Chief Marketing Officer to lead the direct to consumer marketing teams for music industry-leading brands Disc MakersOasis and CD Baby. The company caters to independent musicians offering customer music manufacturing and digital distribution.

Spatz was tapped to lead the company’s new publishing division in late 2014. Under his leadership BookBaby added book printing, print on demand distribution, cover design and marketing services to eBook conversion and distribution.  BookBaby has offices in Portland, OR and Philadelphia, PA to meet the printed and eBook needs of thousands of self-publishing authors around the globe. <>

 If you are not available on Tuesday, November 14, we will be recording the seminar and it will be available roughly within a week of the original date.  Please follow the same payment directions below and send us an email alerting us that you are interested in the recording.


TIME: 7:00 p.m. PACIFIC
PARTICULARS PHONE SEMINAR PARTICULARS:  A few days before the seminar, you will receive an e-mail with the call-in number and code as well as a PowerPoint presentation for you to refer to while Steven is speaking. You can send us (  your questions for Steven at any time.
COST: PALA Members $5.  IWOSC Members $10.  NonMembers $15 ~ RSVP with PayPal button BELOW.  You may use PayPal or a credit/debit card.
QUESTIONS: Contact Sharon Goldinger, PALA Vice President,, 949-581-6190.

Please follow PALA on Facebook at and Twitter at

Please visit our Web site for updates.

Allura Printing is pleased to be a sponsor of the Publishers Association of Los Angeles. Book printing is a passion of ours. In fact our team wears white gloves when handling your book covers. This is because we want nothing to get in the way of a great first impression when your books arrive. So look to Allura for high quality softcover, perfect-bound books printed on state-of-the-art digital presses and binding equipment. We are specialists in flexible short-run and print-on-demand services. You can print smaller quantities to reduce your inventories, test the market, save warehouse space, and minimize cash flow impact. Turn to Allura for your printing needs solved. You’ll have the peace of mind that your books will be printed on time, on quality, and on budget whether it is ten or ten thousand. Call 888.799.9948 or visit for more info.

PUBLIC DISCLAIMER: Appearance of publishing and speaker services and speaker services in PALA newsletters, blogs, promotion materials or on our website does not constitute endorsement by PALA. As with any decision made by an author or publisher regarding a service provider, due diligence and research are always recommended. 

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