Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


The LATEST in Social Networking

7:00 PM

photo: gaborfromhungary

photo: gaborfromhungary

Excited about social media? You should be.

Social media is the quickest, cheapest, and most effective way to reach an audience without needing the help or permission of a publicist or gatekeeper. There has simply never been a better way for getting your message, your writing, and your books to the largest possible group of people.

Gone are the days of buying an ad and hoping someone will notice it or wishing someone would put more effort into promoting your work. Today, because of social media, YOU are finally in control of how many people actually learn about your books.

Because social media has lowered the gates, the landscape of social networking changes frequently. There are so many new networks, new tools and new methods, you are probably feeling a little overwhelmed. That’s totally understandable. Social media used to mean keeping up with mainly Facebook and maybe Twitter. Today, there are so many social media sites you can’t keep track of them, let alone know what you could or should be doing.

Never fear. This is actually a good problem. There are so many different ways to find new readers, today there is no single “right” way to do social media. You decide what makes sense for you, your business, and your time, and then start doing what feels comfortable.

JOIN US to learn what’s new with social media. Our speakers will give general recommendations about using social media without being overwhelmed. They will discuss the best ways to use sites you probably know, like Facebook and Twitter, and introduce you to some NEW sites you may not know. You’ll learn what writers and publishers are doing today to reach, develop, and connect with new audiences, and have a chance to network with others at the event.Want some feedback on potential titles for your next book?


Photo: Gregg Sanchez

Photo: Gregg Sanchez

STEVEN SANCHEZ is a frequent speaker at PALA and IWOSC events, an Amazon Best-Selling author, and a consultant on all things Internet. In addition to more than 20 years developing websites and solutions for companies such as Crystal Cruises and the National Hot Rod Association, the Internet agency he founded helps companies integrate Internet technologies with their existing operations, marketing and workflow. He is currently developing, a website to help writers understand and use technology to improve their writing and reach their audiences.



Photo: Jake Iverson

Photo: Jake Iverson

BRENDA AVADIAN, MA, long-time PALA member and IBPA Board Member focuses each week on a handful of social media (Facebook, LinkedIn, Google+, Twitter, Pinterest) in addition to YouTube. She’s operated North Star Books, a micropublisher, for 24 years and is the author of nine books including one that sold 7,000 copies in one day. She writes 100+ articles annually for several websites including for U.S. News & World Report and She’s more about engagement and less about big numbers, deleting followers that appear “iffy.” She uses social media to leverage her articles while learning which ones resonate.

DATE: Monday, FEBRUARY 22, 2016.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. THIS MEETING is in the MULTIPURPOSE ROOM in BACK of the building. The PALA sign will be on the meeting room door, as well as numerous other locations. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: Free for PALA members; $10.00 for IWOSC members, $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:
QUESTIONS: Contact Sharon Goldinger, PALA Vice President,, 949-581-6190.

Remember to visit our Web site for updates!

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