Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.
Click here to see a list of past meeting topics and recordings.
HOW TO BUILD A SUCCESSFUL SOCIAL MEDIA STRATEGY
MONDAY, JUNE 20, 2016
Using social media is crucial for a successful branding strategy for authors. Although most people use the terms “social media” and “social networking” interchangeably, they are not the same. In this session you will learn the difference between social media and social networking so you can develop an effective social media strategy, attract readers, and learn what content works best on which social media outlet or network.
Once you have your social media and social networking strategies working in harmony, you will be more connected with your audience and be able to promote your books more effectively.
Topics she will cover:
– Creating an effective plan
– Picking the elements right for your audience
– Setting up a schedule
– Putting the plan in motion
– Creating content that connects
There will be time for lots of questions, too.
Don’t miss this program with one of the most sought after social media experts in the country.
ABOUT OUR SPEAKER
FAUZIA BURKE is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s also the author of Online Marketing for Busy Authors (Berrett-Koehler Publishers, April 2016). Fauzia started her career at Wiley and Henry Holt before starting FSB, and has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. For online marketing, book publishing and social media advice, follow Fauzia on Twitter (@FauziaBurke) and Facebook (Fauzia S. Burke). For more information on the book, please visit: www.FauziaBurke.com.
DATE: Monday, June 20, 2016.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: Free for PALA members; $10.00 for IWOSC members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.
QUESTIONS: Sharon Goldinger, Program Chair, email@example.com, 949-581-6190.
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