Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


What the Heck Is Google Analytics?
How to Use This Free Web Service to Sell More Books


Ever wonder if your website is working for you and how to improve it? At our October PALA meeting, international analytics consultant Joel Davis will explain the ins and outs of the free service called Google Analytics. You’ll see how it can help you start making better book marketing decisions.
Google Analytics can help you evaluate:

  • Whether your website template is accomplishing what you want it to do
  • Where your website visitors are coming from
  • What pages people visit, the length of their stay, and the route they take to leave the site
  • The best and worst webcopy on your site
  • Other activity on your site, such as watching videos or downloading files
  • What content of yours is being shared the most on social media
  • Which social media channels make the most sense for you

Davis will help you understand why Google Analytics is important to use and which features are most essential to publishers and authors. In addition, he will give you tips for better analyzing and acting upon Google Analytics data.


joeldavis JOEL DAVIS is a professor in the School of Journalism & Media Studies at San Diego State University. His areas of specialization include advertising research, advertising/social media strategy, and analytics. In addition to his teaching duties, Davis is an international analytics consultant. He teaches industry professionals how to use Google Analytics to better understand customers’ behaviors and then apply this knowledge to increase business success. Davis is also the author of Google Analytics Demystified, which is available from Amazon.

This program will be moderated by Robin Quinn of


TIME: 7:00 p.m.

LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City, 90230. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary. Recording will be available with the payment procedure below.

COST: PALA MEMBERS – NEW PROCEDURE: Free for PALA members. To be sure you have a seat, please contact Sharon Goldinger <> for your reservation. We will still honor walk-ins for available seats. GENERAL: $15.00 ($10.00 for IWOSC members). Advance admission can be purchased until the day before the program with PayPal on our website: <>.

QUESTIONS: Contact Sharon Goldinger, PALA Vice President,, 949-581-6190.

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