Membership Directory

We encourage you to network with other PALA members. For example, some of our members share trade show booths and costs, and others consult with each other about experiences or referrals to printers and other vendors.

If you don’t see your name below, we invite you to submit your information and be included.



Jeffrey Ainis

JA Word & Design / Raging Pages
P.O. Box 1427
Monrovia, CA 91017
(310) 351-2328

Jeffrey Ainis is a professional book editor, book designer, and author. A former editor and writer for the Hollywood Reporter, he is the co-author of Composing Music: A New Approach, with music legend William Russo and David Stevenson (Prentice-Hall and University of Chicago Press), and co-author of the college text, Introduction to World Music (Kendall Hunt Publishing). One of the books he edited and designed was a finalist in USA Book News’s 2011 USA Book Awards. Born in Los Angeles, he has edited and designed a variety of nonfiction books, including a spiritual memoir and four music books.


Charles Allen
Charles Allen Imaging Experts
131 N. San Gabriel Blvd., Ste 108
Pasadena, CA 91107

Book producing–prepress in CA, overseas printing and bindery, door-to-door service. Also scanning, photography, graphic and book design, production layout, color management, and more.


Carol Amato
Stargazer Publishing Company
P.O. Box 77002
Corona, CA 92877

Stargazer Publishing Company specializes in publishing books for the educational and business markets. For the college market, current titles include The World’s Easiest Guide to Using the APA, 5th edition, and The World’s Easiest Guide to Using the MLA, 2nd edition, which are user friendly versions of style materials for formatting research papers. In addition, there are two mystery series for middle grades. Stargazer also publishes books for writers and small businesses. Current titles include How to Start and Run a Writers Critique Group and Maximize Your Competitive Edge: 17 Secrets to Make Your Small Business Look Like a Fortune 500 Company.


David Amkraut
2272 Colorado Boulevard, #1228
Los Angeles, CA 90041

First, I am an attorney. I have represented publishers, authors, photographers and models whose work or images have been infringed, suing under copyright and right of publicity (the right to control the commercial use of your own image). I have also represented injured people in cases of severe personal injury and death; and I have done class action cases against junk faxers. Second, I am involved in publishing. I previously spent more than twenty years in direct mail and mail order advertising, and various publishing ventures. These days I advise several publishing clients on marketing and advertising, as well as copyright and other legal matters.


Brenda Avadian, MA
North Star Books
P.O. Box 589
Pearblossom, CA 93553

Since 1992, North Star Books has carefully built a reputation for integrity, professionalism, responsiveness, philanthropy, and most importantly, for quality titles that TOUCH THE WORLD, ONE FAMILY AT A TIME. For the past decade, this Los Angeles-based publisher has donated proceeds worldwide of its internationally sold health-related titles on dementia, caregiving, and Alzheimer’s. During the next decade, North Star Books will focus on creatively executed titles for baby boomers (e.g., investing, sustainable retirement, quality of life, wilderness trekking, caregiving). Authors desiring to collaborate with a dependable publisher must bring passion for their message and an established audience.

Darlene Chan
Darlene Chan PR

Specializing in web PR and targeted publicity projects that fall outside standard publicity fare, Darlene Chan PR works with authors who are published in all platforms: traditional, independent, self-published, hybrid, and digital and print. Darlene seeks to connect authors with bloggers, websites and podcasts which offer a readership primed to receive the writer’s message. Her work traverses fiction and non-fiction, and she has been successful in a wide cross-section of genres. Darlene Chan PR offers services such as social media networking, Internet outreach, PR coaching, author branding, platform building, website and social media analysis.

Chris Cornell
FB Publishing
647 Camino De Los Mares, Suite 108-276
San Clemente, CA 92673

Founding partner and publisher. FB Publishing is a niche imprint for bringing new and established authors writing about Islam and other non-western topics and beliefs. Primarily a POD and eBook publisher, we leverage these technologies and a network of proven contractors to offer a full suite of publishing services and share all profits with our authors. We know this works, as our authors are extending their contracts for longer terms. Our company has also started a new imprint- ClearSky publishing for more main stream titles.





Sharon Goldinger
25342 Costeau
Laguna Hills, CA 92653

With an eye for details–we offer bookshepherding, editing and marketing consulting services for nonfiction books. Copyediting, content editing and proofreading. We also have a marketing and public relations division specializing in national and local media campaigns–with pizzazz.


William Gordon
Publisher/Book Mentor
North Ridge Books
PO Box 2832
Rancho Mirage, CA 92270

William A. Gordon is an author, publisher, and book consultant originally from Akron, Ohio. He has written or edited “The Ultimate Hollywood Tour Book,” “Shot on This Site,” a guide to movie locations throughout the U.S., “Four Dead in Ohio: Was There a Conspiracy at Kent State?,” “The Quotable Writer,” and “1,001 Tips for Writers.” He also publishes a database of radio talk shows, “Gordon’s Radio List.” His principal web sites are and


Ina Hillebrandt
P.O. Box 49223
Los Angeles, CA 90049

Ina Hillebrandt is President and CEO of Pawpress, specializing in memoir, humor, pets, poetry and fiction with a romantic, mystery or spiritual theme. Pawpress’ catalog also includes individual and educators’ curriculum guides for both memoir and children’s reading/writing skill building. An author, speaker, writing coach as well as publisher, Hillebrandt has experience with both traditional and self-publishing, with more than a dozen books out under her Pawpress imprint, and books and articles both online and in print via other publishers. Current projects include developing students’ and her own work for stage, screen and television.


Paula Johnson
Paula L. Johnson Creative Services
PO Box 51096
Pasadena, CA 91115

Paula offers marketing strategy, copywriting and design for authors, experts, performers, and small business. Services include website design, social media coaching, book design, and more. See the website for work samples and client testimonials. In her spare time, she writes and performs stand-up comedy and is the editrix of the Rose City Sisters short fiction blog.




Pat Kramer
Writer For Hire
10853 Parr Ave.
Sunland, CA 91040
818 353-5699

Writer For Hire® is a full-time business specializing in marketing, editorial and public relations writing. Writer For Hire® Pat Kramer provides over 30 years’ experience as a news journalist, PR writer, and business marketing consultant helping business professionals effectively brand themselves and get better visibility in both the traditional media and social media. Throughout her career, Pat has written 1,000s of stories about her clients to help promote them and their businesses. Most recently, she added a new service, memoir writing, to capture the stories and memories of the treasured elder members of families, creating a legacy of their lives that can be passed down to future generations.


Joanna Poppink, MFT
Eating Disorder Recovery
10573 West Pico Blvd., #20
Los Angeles, CA 90064
(310) 474-4165

Joanna Poppink, MFT is a psychotherapist, lecturer and author of Healing Your Hungry Heart: recovering from your eating disorder, 2011, Conari Press. She specializes in eating disorder recovery for adults and counseling for their loved ones.


Robin Quinn
Quinn’s Word for Word/Brainstorm Editorial
10573 W. Pico #345
Los Angeles, CA 90064

Robin Quinn, PALA board member, has been in the book business for over two and a half decades. She is an award-winning book editor, book coach, copywriter and ghostwriter. Robin specializes in self-help, spirituality, health, business and the media, as well as uplifting memoir and fiction. Her editing credits include the newly released The Frustrated Believer: What to do when you don’t know what to do by Shelley Roxanne, I Heard Your Dog Died: Imaginings for Those Who Have Lost a Pet by Bonnie Kreitler, the college memoir, Heaven + Hell = Harvard, by Jason W. Park, and the forthcoming child abuse survivor memoir, Heart Warrior by Stuart Lord and Jamison Stone. She is Secretary of PALA and a member of our Program Planning Committee.

Book editing, ghostwriting and book coaching.


Lois Rose Rose
Lois Rose Rose
3165 Queensbury Drive
Los Angeles, CA 90064

Lectures, museum displays.


Brandi Roth
Psychologist, Educator, Speaker
Association of Ideas Publishing
433 North Camden Drive, Ste 1128
Los Angeles, CA 90210
310 205-0615

Brandi Roth, Ph.D. is a licensed psychologist in private practice in Beverly Hills, California. Dr. Roth specializes in conflict resolution with couples, adults, and families; in children’s academic and behavioral challenges; and in comprehensive neuropsychological evaluations. Dr. Roth is also a William Glasser Institute faculty member. Dr. Roth previously worked in education as a classroom teacher, special education teacher, educational therapist, administrative specialist, and in-service instructor. She is an international consultant and speaker. Dr. Roth is the coauthor of four books. Choosing the Right School for Your Child is a nationwide guide and workbook for families selecting elementary and secondary schools; Secrets to School Success: Guiding your Child Through a Joyous Learning Experience provides practical tools to encourage children and families to have an effective and joyous school experience; Role Play Handbook: Understanding and Teaching the New Reality Therapy-Counseling with Choice Theory teaches choice theory through role play; and Relationship Counseling with Choice Theory Strategies presents strategies for couples counseling. In 2012 Brandi authored a chapter “The Celebrity Challenge, Counseling High Profile Clients” in Contemporary Issues in Couples Counseling.


Eric Roth
Chimayo Press
3766 Redwood Ave.
Los Angeles, CA 90066-3506

Chimayo Press, an independent educational publisher in Los Angeles, produces English language books that create compelling conversations and deepen human relationships. Chimayo Press seeks to help bring people together, across the globe, to share quality conversations in English, the lingua franca of our time.
We are home of Compelling Conversations: Questions and Quotations on Timeless Topics, an engaging English as a Second Language (ESL) textbook. Compelling Conversations helps English language learners and native speakers to participate in authentic conversations. This first title of the Compelling Conversations series is now in use by L.A. Unified School District plus English language learners in over 40 countries. Compelling Conversations won critical acclaim as a practical, fluency focused textbook for English students and has been adopted by American adult schools, international high schools, online English tutors, university ESL programs, and conversation clubs in over 50 countries.
“We believe that actually speaking English–and being able to hold meaningful conversations in English B adds to the quality of life of everyone living here.” Eric is a former director of a citizenship program in Los Angeles. “We hope that with our newest title American English language learners will ask more questions, speak more in their workplaces, and create their own compelling conversations–inside and outside of English classes.”


Laurie Selik
Chimayo Press
3766 Redwood Ave.
Los Angeles, CA 90066-3506

We publish quality books to spark meaningful conversations.


William Stavers
Bill Stavers Dog Training
3733 Ocean View Ave
Los Angeles, CA 90066

Dog Training


Andre and Leslie Stojka
Listen 2 Read, LLC
Audio Publisher
2934 1/2 Beverly Glen Circle #365
Los Angeles, CA 90077
(310) 470-1122

Listen2Read publishes audio books and currently releases through,, We release each audio book in 3 formats, Library/Gift edition multiple CDs in binder; Mp3 CD (compressed on to 1 or more CD’s in a DVD Box; Audio Mp3 Download through and i-Tunes. Our first five titles were released in December 2011. As of 10/1/12 we have 7 titles in release all of historical content via our American Adventure Library Series: Through the Brazilian Wilderness by Theodore Roosevelt, The Voyage of the Liberdade by Captain Joshua Slocum, A Tramp Across the Continent by Charles Fletcher Lummis, The Cruise of the Snark by Jack London, Jungle Peace by William Beebe, The Exploration of the Canyons of the Colorado by John Wesley Powell, Death Valley in 1849 by William Lewis Manly. All 7 titles were read by Andre Stojka who is also directing other actors to read some future titles to add diversity of voices. All our productions are enhanced with sound effects and music and are recorded in our own studio. We do our own Mastering for both CD Albums and Mp3 CDs as well as uploading our completed sound files to the computer in New Jersey.

Jan Tucker
White Lotus Living, Inc.
PO Box 892965
Temecula, CA 92589

Jan’s mission is to encourage people to transform their daily lives by returning to basics, finding their inner balance, and living a healthier life that is less stressful and much closer to nature. She is president and founder of White Lotus Living—an online store that provides truly pure, healthy everyday products. She is publisher of the online magazine,, which helps readers improve their lives using the many “how to live” concepts of the full yoga path—beyond the physical yoga we are most familiar with.


Paul Wendee
Paul M. Wendee & Associates, LLC
34507 Calle Portola
Capistrano Beach, CA 92624

Dr. Paul M. Wendee is the Managing Director of Paul M. Wendee & Associates, LLC, an investment banking and management consulting firm. Paul is a Member the National Association for Business Economics (NABE) and the International Business Brokers Association, Inc. (IBBA); and is a past member of the Direct Investment and Membership Committees of the Securities Industry Association (SIA). He has written investment related articles for the Tucson Citizen and been quoted in numerous publications including The Wall Street Journal, USA Today, The San Diego Union Tribune, The Wall Street Transcript, Buyside Magazine, and Wall Street Research Magazine. His article on Economic forecasting, “A Simple and Effective Economic Forecasting Model,” was published in Strategic Investor Relations (a publication of Institutional Investor). He wrote an article on financing equestrian enterprises for California Riding Magazine entitled: “Grassroots enterprise financing is one of several funding sources for equestrian endeavors.” He is a winner of The Wall Street Journal’s Experts Vs. Darts stock picking contest. Paul has taught courses in finance, including courses in security analysis and portfolio management, as a member of the Adjunct Faculty at National University. Paul also teaches finance and management courses at DeVry University’s Keller Graduate School of Management. He is a frequent speaker at various securities industry symposiums and conferences.


Gary Young
Calabash Press
P.O. Box 8728
Calabasas, CA 91372

Small publisher concentrating in five areas: Self-help for bereavement; self-help for feminine self-esteem; children’s literature; fiction; plays.