Education for Southern California’s Independent Publishers


WEBINAR: Help a Reporter Out — HARO —

Indispensable Resource for Writers

Tuesday, February 12, 2019 at 6:00 PM

We have been recommending this free service for years. Hear what HARO does, directly from the east coast headquarters.

HARO is a service in which reporters, bloggers and authors submit queries seeking experts who can lend credibility and breadth to their stories. Experts respond in hopes of gaining some publicity for themselves, their brand or their client. It’s that simple!

What we’ll go over:

  • The history of HARO
  • How it works for experts
  • Pitching tips and best practices, what not to do
  • Success stories for experts
  • How it works for journalists
  • Query submission tips, what not to do
  • Success stories for journalists
  • Subscription options for experts


Kristen Sala is the Senior Director for US Media Research at Cision. In addition to overseeing HARO, Sala oversees staff responsible for the collection and maintenance of contact information for a database of more than 500,000 reporters and media outlets across the United States.

Allison Richard is the HARO Manager at Cision. Richard and her team compile the daily HARO newsletters and address more than 600 client inquiries per month, infusing education and guidance along the way for optimal customer satisfaction.

PALA is a special interest group of the Independent Writers of Southern California

DATE: Tuesday, February 12, 2019
TIME: 6:30 p.m.
LOCATION: Your computer.
COST: $15 for members; $35 for nonmembers
RSVP REQUIRED: By 9:00 a.m. February 12, 2019.Sharon Goldinger, Program Chair,, 949-581-6190.


Your Shopping Cart
Your cart is empty
Affiliate of: