7:00 PM

There are many ways to market books. Some lasting, some not. Some expensive, others not. Few of us have massive marketing budgets, a team of skilled staff, or the time to do endless promotion. So what can we do that won’t cost a lot, is lasting and effective, and brings a sense of accomplishment?

The primary online places where potential customers go to look at books in the United States are two websites: Goodreads and Amazon. Both have fantastic (and FREE) features that allow their customers to review books with a text review and star rating system.

These reviews are powerful. They don’t get recycled — like magazine or newspaper articles — they are searchable, they get syndicated to many other book retail sites, they are a free advertisement for your book, they really help potential buyers make a positive purchase decision, they are credible, and they do lead to sales!

So, how do you secure these reviews?

Author and publisher, Gemini Adams, will share the simple yet tried and tested techniques used to secure over 160 (mostly 4 and 5 star) customer reviews on Goodreads and Amazon, including reviews from Amazon’s Hall of Fame and Top 500 Reviewers (which the major publishers pay hundreds of dollars to reach!)


GEMINI ADAMS is a British artist, educator and author of several healthy living books. To date, her works have been translated into Spanish, Chinese and Japanese. Gemini’s freelance articles have been published in Women’s Health, Red, BOOM, Live It Natural, Women’s Health and on Yahoo.com, and her work has been featured on The Huffington Post, The Today Show, Reuters, BBC Radio, Take a Break Magazine, Female First and Ecosalon among others.

Through the Finish Your Book (FYB) an author education program, which she founded, Gemini has helped hundreds of students to successfully complete, edit, sell and publish their work, with many securing representation from New York and London Literary agents (including Lynn Franklin Associates, Claire Gerus Literary Agency, Janklow & Nesbit) or publishing deals with Putnam, Penguin Group, Greenleaf Books, Michael Weise, the Book Guild and Findhorn Press.

DATE: Wednesday, November 12, 2014.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: FREE for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:www.pa-la.org.
QUESTIONS: Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190.

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