Happening this Month


7:00 PM

When you enter the book publishing world, you soon realize that there’s a lot to know beyond how to create a strong manuscript with commercial appeal. Some refer to this as publishing’s steep learning curve. Well, you don’t have to get lost in the maze. At our September meeting, a panel of book experts, plus a small business consultant, will discuss what it takes to be successful in today’s market. After offering their top tips, they will respond to your book publishing questions such as
– Is there a good time and bad time to have a publication date?
– Do I bring the e-book version out at the same time as the print book?
– When do I file the copyright paperwork?
– What about an audio book? How do I know if or when to do one?
– When should I start to market the book?.

If you have questions about the publishing process or your publishing business, this is the meeting where you can get them answered and gain some valuable information.


DAN POYNTER is the author of the best-selling book The Self-Publishing Manual: How to Write, Print and Sell Your Own Book, plus many other successful titles. He has been a publisher since 1969, and through his firm Para Publishing, he gained experience doing everything including the writing, publishing, promotion, office management and shipping. Thus he is in a great position to advise others newer to the book business. Dan is a Certified Speaking Professional (CSP). As an evangelist for books, he travels more than 6,000 miles each week to share, inspire and empower other authors and publishers through keynotes, panels and seminars. As a leading book authority, Dan Poynter has been covered by CNN, The Wall Street Journal and The New York Times. He has turned thousands of people into successful authors. http://ParaPublishing.com

CAROLYN HOWARD JOHNSON has worked as a columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of The LA Times), and others. Her experience in journalism and as a poet and author of fiction and nonfiction helped the multi-award-winning author understand how different genres can be marketed more effectively. She has been an instructor for UCLA Extension’s renowned Writers’ Program since 2003. She turned her knowledge and desire to help other writers into her HowToDoItFrugally series of books. These titles include The Frugal Book Promoter and The Frugal Editor. Her marketing campaign for The Frugal Editor won the New Generation Indie Best Book Award. Carolyn was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. www.HowToDoItFrugally.com

CONSTANCE ANDERSON is the Director of Pacific Coast Regional, a small business development center serving the greater Los Angeles area. The PCR service center receives part of its funding from the Small Business Administration. At PCR, Constance specializes in financial issues such as helping clients with business start-up, business plan development, general business management and business financing. As Director, she oversees 11 Business Advisors and 10 Instructors and directs all of PCR’s services. The Center regularly offers low-cost classes such as on how to write a business plan as well as one-on-one business consulting. www.pcrsbdc.org


ROBIN QUINN has been in the book biz for more than two decades. She is an award-winning book editor, book coach, copywriter and ghostwriter. Robin specializes in self-help, health, nutrition, spirituality, business, and the media, and she also works with uplifting fiction and memoir. Her book editing projects include Janet D. Thomas’s Lemons, Lemonade & Life, Jordan McAuley’s Celebrity Leverage, Russell Sydney’s Energy and EV Secrets, Ruth Frechman’s The Food Is My Friend Diet (Best Nutrition book / Indie Excellence Awards), Juliet Wright’s Everything Is My Fault, Steve Nakamoto’s Wall Street Craps (Best Finance/Investment/Wealth title — Nonfiction / Global Ebook Awards), Saniel Bonder’s novel Ultimaya 1.0 and Bob Keane’s memoir The Oracle of Del-Fi. Since the early 90s, Robin has produced and moderated panels related to books and writing – for such groups as the Independent Writers of Southern California (IWOSC), Greater Los Angeles Writers Society (GLAWS), Author’s Corner, PALA and more. www.writingandediting.biz

DATE: Wednesday, September 17, 2014.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: FREE for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:www.pa-la.org.
QUESTIONS: Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190.

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