Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.

Happening this Month

Breaking into the
Lucrative Speaking Business

JUNE 18, 2014
7:00 PM

What you know is worth a lot more than you think. No matter what your career, what your profession, what life experiences you’ve had, you can turn your knowledge and know-how into a money-making speaking career.

The most successful speakers in the world, those who earn over $250,000 a year, have learned the secret of getting paid for sharing their expertise with audiences all around the world–and in this program, so will you.

What do these six figure speakers have? One thing’s for sure–most of them don’t have degrees from fancy colleges. As a matter of fact, the vast majority aren’t CEOs of major corporations or even famous political or religious leaders. Here’s the plain and undeniable truth: They’re just ordinary people who have learned to produce extraordinary results in others with their inspirational messages.

In this program, you’ll learn:

  • To avoid three mistakes that ruin speaking careers
  • How to get laughs on even serious topics
  • How to sell your book using a “heart story”
  • How to find The Message of You™ and bookable topics
  • How to make an audience love you within your first minute onstage
  • Marketing tips on how to go from free to fee
  • What the major markets are for speakers
  • How to work with back of the room products (books, etc.) and sales of associated services and seminars


JUDY CARTER learned every marketing trick in the book, every shortcut, every step needed to drastically shorten the road to incredible speaking success. The result is that Judy has four books published by major publishing houses, been touted by Oprah Winfrey, and is a sought after international speaker bringing humor and inspiration to Fortune 500 companies as well as speaking in Germany, Russia, Australia, Sweden, China, and Fresno. She has earned over three million dollars from doing what most women do for free–speaking. She is the author of The Message of You (St. Martin’s Press, 2013), The Comedy Bible (Simon & Schuster), The Homo Handbook (Simon & Schuster) and Stand-Up Comedy: The Book (Random House),

DATE: Wednesday, June 18, 2014.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: FREE for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:

Sharon Goldinger, Program Chair,, 949-581-6190.
Please follow PALA on Facebook at>pala-facebook and Twitter at
Please visit our Web site for updates at


Your Shopping Cart

Your cart is empty

Affiliate of: