PALA Programs & Recordings

We consider education to be one of the pillars of a publishing company. One of our goals is to provide as much education to publishers as possible in the form of meetings–either in members-only brainstorming sessions or in presentations from notable guest speakers and panels. Below is a list of programs offered in the last few years. Meetings noted as bold and with an asterisk (*) have recordings available for purchase.

You may pay by check or PayPal with any credit card.

 

 

*6/11/18 – “An Insider’s View of Indie Publishing”
Christopher Lynch, Carol Amato, Derek Doepker, Alva Sachs, and Robin Quinn
$5 Members 
$15 Non-Members 
*5/22/18 – “How to License Translation Rights and Subsidiary Rights”
Teleseminar, Cynthia Frank
$5 Members 
$15 Non-Members 
*3/13/18 – “Book Hooks: Fun, Timely, Creative Angles for Promoting, Publicizing and Selling More Books”
Joan Stewart
$5 Members 
$15 Non-Members 
*2/6/18 – “The Self-Publisher’s Toolkit with IngramSpark”
Webinar
$5 Members 
$15 Non-Members 
1/16/18 – Members-only brainstorming session
*11/14/17 – “Publishing with BookBaby”
Teleseminar, Steven Spatz
$5 Members 
$15 Non-Members 
*10/16/17 – “Publishing Magic Secrets Revealed”
Angela Bole
$5 Members 
$15 Non-Members 
*6/14/17 – “Audiobooks: How to Make and Sell Them”
April Sugarman, Andre Stojka, Tony Pereslete, and Robin Quinn
$5 Members 
$15 Non-Members 
*5/15/17 – “Books Don’t Matter, Authors do: How to Attract the Media”
Jacquie Jordan
$5 Members 
$15 Non-Members 
*4/20/17 – “Amazon Kindle Spokesperson Talks about
Print Books and eBooks”
Daniel Slater
$5 Members 
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$15 Non-Members 
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*3/13/17 – “Tapping the Power of Reviews for Book Sales”
Carolyn Howard Johnson
$5 Members 
$15 Non-Members 
*2/15/17 – “How to Blog Better, Monetize Your Blog & Sell More Books”
Kitty Lusby
$5 Members 
$15 Non-Members 
1/24/17 – Members-only brainstorming session
*11/16/16 – “Selling Your Books to Libraries and Bookstores”
Amy Collins and Ina Hillebrandt
$5 Members 
$15 Non-Members 
*10/29/16 – “SPECIAL PROGRAM: Nuts & Bolts of Self-Publishing”
$5 Members 
$15 Non-Members 
*10/17/16 – “What the Heck Is Google Analytics?”
Joel Davis
$5 Members 
$15 Non-Members 
*9/14/16 – “Legal Issues for Publishers”
Jonathan Kirsch
$5 Members 
$15 Non-Members 
*6/20/16 – “Building a Successful Social Media Strategy”
Fauzia Burke
$5 Members 
$15 Non-Members 
*5/18/16 – “Creating Videos to SELL more books”
Gerald Everett Jones and Lori Marple
$5 Members 
$15 Non-Members 
*4/19/16 – “Kindle Direct Publishing”
Teleseminar,
Neal Thompson
$5 Members 
$15 Non-Members 
*3/23/16 – “How To Sell More Books: PR Strategies And Secrets From The Pros”
Darlene Chan, Kate Sexton Kaiser, and Robin Quinn
$5 Members 
$15 Non-Members 
*2/22/16 – “The LATEST In Social Networking”
Steven Sanchez and Brenda Avadian, MA
$5 Members 
$15 Non-Members 
1/19/16 – Members-only brainstorming session
*11/17/15 – “The Secrets to Getting Free Publicity”
Teleseminar,
Joan Stewart
$5 Members 
$15 Non-Members 
*10/14/15 – “Spinning a Book into a Series”
Joel Eisenberg, Erika Fabian, Diane Vallere, and Ina Hillebrandt
$5 Members 
$15 Non-Members 
*9/16/15 – “The Pleasures & Perils of Indie Publishing”
Maggie Marr, Janiss Garza, Carolyn Howard-Johnson, and Gerald Everett Jones
$5 Members 
$15 Non-Members 
7/23/15 – Members-only brainstorming session
*6/17/15 – “What The Heck Is Google Analytics?”
Adam Singer
$5 Members 
$15 Non-Members 
*5/11/15 – “How To Attract Corporate Sponsors”
Linda Hollander
$5 Members 
$15 Non-Members 
*4/16/15 – “Book Distribution 101”
Teleseminar, Sharon Goldinger
$5 Members 
$15 Non-Members 
*3/17/15 – “Print on Demand Options for Publishers”
Teleseminar, Joel Friedlander
$5 Members 
$15 Non-Members 
*2/18/15 – “Creating a Website that Sells Books”
Jeniffer Thompson
$5 Members 
$15 Non-Members 
1/15/15 – Members-only brainstorming session
*11/12/14 – “How to Get and Use Amazon and Goodreads Customer Reviews”
Gemini Adams
$5 Members 
$15 Non-Members 
*10/15/14 – “How to Sell More Books”
Penny C. Sansevieri, Brenda Avadian, Marvin J. Wolf, and Ina Hillebrandt
$5 Members 
$15 Non-Members 
*9/17/14 – “The Business of Publishing” Dan Poynter, Carolyn Howard Johnson, Constance Anderson, and Robin Quinn $5 Members 
$15 Non-Members 
7/22/14 – Members-only brainstorming session
*6/18/14 – “Breaking into the Lucrative Speaking Business”
Judy Carter
$5 Members 
$15 Non-Members 
*4/23/14 – “New Tools to Sell Books” Carla King $5 Members 
$15 Non-Members 
*3/16/14 – “Securing Advertising” Dominick Rausch $5 Members 
$15 Non-Members 
*2/19/14 – “Blogging: How to Create One, Integrate It with Your Social Media and Make Money from It” Tammy Bleck $5 Members 
$15 Non-Members 
1/21/14 – Members-only brainstorming session
*11/12/13 – “Demystifying Subsidiary & Foreign Rights” Cynthia Frank $5 Members 
$15 Non-Members 
*10/16/13 – “How to Publish E-books” Brian Felsen $5 Members 
$15 Non-Members 
*9/23/13 – “Legal Issues for Publishers” Jonathan Kirsch $5 Members 
$15 Non-Members 
7/13/13 – Members-only brainstorming session
*6/12/13 – “Audiobooks: How to Make and Sell Them” Linda Korn, Raymond Powers, Janet D. Thomas $5 Members 
$15 Non-Members 
*5/13/13 – “Taking Your Book to Film/TV/New Media” Marion Zola, Marilyn Anderson, Linda Hollander, Patricia Payne $5 Members 
$15 Non-Members 
*4/17/13 – “Book Marketing at the Speed of Light” Teleseminar, John Kremer $5 Members 
$15 Non-Members 
*3/20/13 – “Marketing Plans” Ann Boroch, Sharon Goldinger $5 Members 
$15 Non-Members 
*2/13/13 – “Maximizing Web Visibility” Tammy Bleck, Steven Sanchez $5 Members 
$15 Non-Members 
*11/14/12 – “Celebrity Leverage: Insider Secrets to Star-Powered Publicity” Jordan McAuley $5 Members 
$15 Non-Members 
*10/15/12 – “Opportunities in Book Publishing: Past, Present and Future” Dan Poynter $5 Members 
$15 Non-Members 
*9/10/12 – “Book Publicity Campaigns That Work” Tyson Cornell, Julia Drake, Flo Selfman $5 Members 
$15 Non-Members 
7/31/12 – Members-only brainstorming session
6/18/12 – “Making Your Book Look Great: How to Make the Best Design Decisions” Jeffrey Ainis, Pam Terry, Karrie Ross
5/16/12 – “30 Ways to Increase Website Traffic & Buzz” Stephanie Chandler
3/19/12 – “How to Make Video Part of Your Book’s Marketing Plan” Arthur Gu
2/15/12 – “How to Make E-Books a Part of Your Publishing Repertoire”  David Wogahn
1/24/12 – Members-only brainstorming session
*11/9/11 – “Blog PR” – Teleseminar, Steve O’Keefe $5 Members 
$15 Non-Members 
*10/17/11 – “Optimize Your Sales Potential: Amazon for Small and Midsize Publishers” Jon Fine $5 Members 
$15 Non-Members 
*9/19/11 – “Directly from Google: Maximize E-Book Sales–On and Offline” Garth Conboy, John Evans $5 Members 
$15 Non-Members 
7/19/11 – Members-only brainstorming session
6/13/11 – “Legal Issues for Publishers” Jonathan Kirsch
5/11/11 – “How to Become a Bestselling Author and Make a Positive Difference in the World” Cynthia Kersey
*4/13/11 – “Audio Books” Jessica Kaye $5 Members 
$15 Non-Members 
*3/14/11 – “The Business of Writing and Publishing” Martin Foner $5 Members 
$15 Non-Members 
*2/15/11 – “Book Reviews” Teleseminar, Gemini Adams $5 Members 
$15 Non-Members 
1/11/11 – Members-only brainstorming session
11//15/10 – “Media Training” Vicki Jenkins, Melanie Chartoff, Marilyn Anderson, Ann Convery
*10/18/10 – “Tips & Tools to Create an Online Presence That Works for You” Kristen Havens, Jeniffer Thompson $5 Members 
$15 Non-Members 
*9/15/10 – “Got Traffic? What You Need to Know About Optimizing Your Web Site” Blake Pollack, Gary Senser, Scott Fox $5  Members 
$15 Non-Members 
8/10/10 – Members-only brainstorming session
 *7/13/10 – “The Digital and Paper Convergence” Teleseminar, James C. Roberts III, Steven Kastleman  $5 Members 
 $15 Non-Members 
 *6/14/10 – “Take Your Marketing to a New Level” Shannon Hammer, Paul Karasik   $5 Members 
 $15 Non-Members 
*5/12/10 – “Mining Platinum with Special Sales” Brian Jud, Norman Goldfind $5 Members 
$15 Non-Members 
*3/15/10 – “The Nuts and Bolts of E-Books” John Warren, Chris Smythe $5 Members 
$15 Non-Members 
2/8/10 – “Using Social Media to Build Your Brand to Sell More Books” David Mathison
1/26/10 – Members-only brainstorming session
*11/16/09 – “Getting the Most Out of Working with Bookstores” John Schatzel, Lita Weissman, Maureen Palacios $5 Members 
$15 Non-Members 
*10/19/09 – “How to Make Amazon Work More Profitably” Lori Hanson $5 Members 
$15 Non-Members 
9/14/09 – “Title Tactics: Using Name Development Techniques to Create Compelling Book Titles” Nancy Friedman
8/13/09 – Members-only brainstorming session
*6/15/09 – “How to Use Social Media to Build Your List and Sell More Products” David Mathison $5 Members 
$15 Non-Members 
5/11/09 – “How to Make the Media Fall in Love with You” Paul Krupin
4/15/09 – “How to Get on Radio and Television” Connie Martinson, Helga Sitkin, Bill Gordon
3/18/09 – “Press Releases” Anita Halton, Caroline O’Connell, Flo Selfman
2/18/09 – “Legal Issues for Publishers” Jonathan Kirsch $5 Members 
$15 Non-Members 
1/21/09 – Members-only brainstorming session