PALA Programs & Recordings

We consider education to be one of the pillars of a publishing company. One of our goals is to provide as much education to publishers as possible in the form of meetings–either in members-only brainstorming sessions or in presentations from notable guest speakers and panels. Below is a list of programs offered in the last few years. Meetings noted as bold and with an asterisk (*) have recordings available for purchase.

You may pay by check or PayPal with any credit card. You must send us this application, regardless of your method of payment.

 

*4/23/14 – “New Tools to Sell Books” Carla King $5 Members 
$15 Non-Members 
*3/16/14 – “Securing Advertising” Dominick Rausch $5 Members 
$15 Non-Members 
*2/19/14 – “Blogging: How to Create One, Integrate It with Your Social Media and Make Money from It” Tammy Bleck $5 Members 
$15 Non-Members 
1/21/14 – Members-only brainstorming session
*11/12/13 – “Demystifying Subsidiary & Foreign Rights” Cynthia Frank $5 Members 
$15 Non-Members 
*10/16/13 – “How to Publishing E-books” Brian Felsen $5 Members 
$15 Non-Members 
*9/23/13 – “Legal Issues for Publishers” Jonathan Kirsch $5 Members 
$15 Non-Members 
7/13/13 – Members-only brainstorming session
*6/12/13 – “Audiobooks: How to Make and Sell Them” Linda Korn, Raymond Powers, Janet D. Thomas $5 Members 
$15 Non-Members 
*5/13/13 – “Taking Your Book to Film/TV/New Media” Marion Zola, Marilyn Anderson, Linda Hollander, Patricia Payne $5 Members 
$15 Non-Members 
*4/17/13 – “Book Marketing at the Speed of Light” Teleseminar, John Kremer $5 Members 
$15 Non-Members 
*3/20/13 – “Marketing Plans” Ann Boroch, Sharon Goldinger $5 Members 
$15 Non-Members 
*2/13/13 – “Maximizing Web Visibility” Tammy Bleck, Steven Sanchez $5 Members 
$15 Non-Members 
*11/14/12 – “Celebrity Leverage: Insider Secrets to Star-Powered Publicity” Jordan McAuley $5 Members 
$15 Non-Members 
*10/15/12 – “Opportunities in Book Publishing: Past, Present and Future” Dan Poynter $5 Members 
$15 Non-Members 
*9/10/12 – “Book Publicity Campaigns That Work” Tyson Cornell, Julia Drake, Flo Selfman $5 Members 
$15 Non-Members 
7/31/12 – Members-only brainstorming session
6/18/12 – “Making Your Book Look Great: How to Make the Best Design Decisions” Jeffrey Ainis, Pam Terry, Karrie Ross
5/16/12 – “30 Ways to Increase Website Traffic & Buzz” Stephanie Chandler
3/19/12 – “How to Make Video Part of Your Book’s Marketing Plan” Arthur Gu
2/15/12 – “How to Make E-Books a Part of Your Publishing Repertoire”  David Wogahn
1/24/12 – Members-only brainstorming session
*11/9/11 – “Blog PR” – Teleseminar, Steve O’Keefe $5 Members 
$15 Non-Members 
*10/17/11 – “Optimize Your Sales Potential: Amazon for Small and Midsize Publishers” Jon Fine $5 Members 
$15 Non-Members 
*9/19/11 – “Directly from Google: Maximize E-Book Sales–On and Offline” Garth Conboy, John Evans $5 Members 
$15 Non-Members 
7/19/11 – Members-only brainstorming session
6/13/11 – “Legal Issues for Publishers” Jonathan Kirsch
5/11/11 – “How to Become a Bestselling Author and Make a Positive Difference in the World” Cynthia Kersey
*4/13/11 – “Audio Books” Jessica Kaye $5 Members 
$15 Non-Members 
*3/14/11 – “The Business of Writing and Publishing” Martin Foner $5 Members 
$15 Non-Members 
*2/15/11 – “Book Reviews” Teleseminar, Gemini Adams $5 Members 
$15 Non-Members 
1/11/11 – Members-only brainstorming session
11//15/10 – “Media Training” Vicki Jenkins, Melanie Chartoff, Marilyn Anderson, Ann Convery
*10/18/10 – “Tips & Tools to Create an Online Presence That Works for You” Kristen Havens, Jeniffer Thompson $5 Members 
$15 Non-Members 
*9/15/10 – “Got Traffic? What You Need to Know About Optimizing Your Web Site” Blake Pollack, Gary Senser, Scott Fox $5  Members 
$15 Non-Members 
8/10/10 – Members-only brainstorming session
 *7/13/10 – “The Digital and Paper Convergence” Teleseminar, James C. Roberts III, Steven Kastleman  $5 Members 
 $15 Non-Members 
 *6/14/10 – “Take Your Marketing to a New Level” Shannon Hammer, Paul Karasik   $5 Members 
 $15 Non-Members 
*5/12/10 – “Mining Platinum with Special Sales” Brian Jud, Norman Goldfind $5 Members 
$15 Non-Members 
*3/15/10 – “The Nuts and Bolts of E-Books” John Warren, Chris Smythe $5 Members 
$15 Non-Members 
2/8/10 – “Using Social Media to Build Your Brand to Sell More Books” David Mathison
1/26/10 – Members-only brainstorming session
*11/16/09 – “Getting the Most Out of Working with Bookstores” John Schatzel, Lita Weissman, Maureen Palacios $5 Members 
$15 Non-Members 
*10/19/09 – “How to Make Amazon Work More Profitably” Lori Hanson $5 Members 
$15 Non-Members 
9/14/09 – “Title Tactics: Using Name Development Techniques to Create Compelling Book Titles” Nancy Friedman
8/13/09 – Members-only brainstorming session
*6/15/09 – “How to Use Social Media to Build Your List and Sell More Products” David Mathison $5 Members 
$15 Non-Members 
5/11/09 – “How to Make the Media Fall in Love with You” Paul Krupin
4/15/09 – “How to Get on Radio and Television” Connie Martinson, Helga Sitkin, Bill Gordon
3/18/09 – “Press Releases” Anita Halton, Caroline O’Connell, Flo Selfman
2/18/09 – “Legal Issues for Publishers” Jonathan Kirsch $5 Members 
$15 Non-Members 
1/21/09 – Members-only brainstorming session

 

 

Your Shopping Cart

Your cart is empty

PALA MEMBERSHIP
BENEFITS

IF YOU HAVE QUESTIONS ABOUT MEMBERSHIP
Contact Sharon Goldinger at membership@pa-la.org
Vice President-Membership

 

Affiliate of: