Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.
Click here to see a list of past meeting topics and recordings.
How to Blog Better, Monetize Your Blog
& Sell More Books
WEDNESDAY, FEBRUARY 15, 2017
Are you underutilizing your blog or don’t even have one? Whether you’re an author or publisher, this is a missed opportunity. February’s program will explore better blogging strategies, along with the smart ways to monetize your blog and use it to sell more books.
February’s PALA program will explore:
– Why blogging is an important marketing strategy
– Ways to research who will read your blog and books
– The different types of blogs and what they have to offer
– How to build traffic for your blog – strategies, tools and resources
– How blogs make money
– Different types of income strategies
– A blog’s value as a marketing tool
– Using your blog to access other opportunities
– Changing the way you think about competition in the blogging world
KITTY LUSBY is a full-time, professional blogger based in Las Vegas, Nevada. Her early experiences with book blogging rapidly expanded into a profitable blogging career, and today, she manages and writes content for blogs in a variety of industries. When entrepreneurs and aspiring bloggers began regularly requesting coaching, Kitty transformed her personal website into a resource where people can find practical advice on the skill and business of blogging. Recently, she accepted a mentorship role for business students at the University of Nevada, Las Vegas, and she regularly leads workshops and lectures in Las Vegas and around the country. You can find her blog and a variety of online training at KittyLusby.com.
ROBIN QUINN, PALA board member, has been in the book business for two and a half decades. She is an award-winning book editor, ghostwriter, copywriter and book coach. Robin specializes in self-help, health, spirituality, business and the media, and also works with uplifting fiction and memoir. Her editing credits include the newly released codependency book by musician Juliet Wright, Everything Is For My Recovery; the self-help title, From Misery to Happiness, by long-time therapist and life coach, Carolyn Berry; and the college memoir, Heaven + Hell = Harvard, by Jason W. Park. Robin began her media career in production in radio and television news and today writes media releases and one-sheets. She understands book promotion from both sides of the news desk. She is Secretary of PALA and a member of our Program Planning Committee. www.writingandediting.biz (Photo: David Henderson)
DATE: WEDNESDAY, FEBRUARY 15, 2017.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: $5 for PALA members; $10.00 for IWOSC members, $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.
QUESTIONS: Contact Sharon Goldinger, PALA Vice President, firstname.lastname@example.org, 949-581-6190.
Remember to visit our Web site for updates!