Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


The Key to Selling Your Books to Libraries and Bookstores

Want to learn how to get your books into more stores and libraries? Amy Collins, a leading expert who has been a buyer and seller in both markets for years, will spend the first 30 minutes of the evening outlining the exact process that will yield the most success. She will cover the simple (yet constantly changing) rules to book sales that every author and publisher should understand and follow. Learning the rules and how to play the game will go a LONG way in helping you win your way to strong sales of your book in a market that seems to want to keep you off of the playing field altogether!

Amy will show us
· What book buyers and librarians are looking for
· What materials you will need to present
· How to present your request that they stock your book
· How to follow up and increase your sales
· The terms and vocabulary that you will need to converse easily with buyers

After the presentation, Amy will choose 6 audience members to show their books. Then she’ll coach and help them shape the pitch. By the time the meeting is finished, everyone will know how to shape and present their message to buyers that will maximize their chances of a sale into the bookstore and library markets.

amy-collins-photo-copy Amy Collins, former Book Store Buyer and Special Sales Director for F+W Media, has been profitably selling to stores and libraries since 1996. For over 10 years she has been the president of the successful book sales and marketing company, New Shelves Books. NSB sells to Barnes & Noble, Target, Costco, Borders, Books-A-Million, Wal-Mart, and Amy is a trusted expert, speaker, and recommended sales consultant for some of the largest book and library retailers and wholesalers in the industry In the last 20 years, Amy has sold over 3 million books into the bookstore, library and chain store markets for small and midsized publishers.

ina-hillebrandt3 INA HILLEBRANDT, speaker, author, publisher, writing coach, and editor, will be moderating the panel. Her newest book, You Are Who You Eat, is heading for YouTube in author and other videos. Known for her memoir classes and guide, How to Write Your Memoirs, Hillebrandt’s first book, Pawprints, led the author to TV and web appearances and, following work with educators for the Jane Goodall Institute, to developing a literacy program, Pawprints Literacy Plus, with a curriculum guide, Pawprints – The Student Prints. Both Pawprints and Hillebrandt’s memoir students’ Stories from the Heart, v. 2, were named best sellers on Stories authors are featured in a number of videos on YouTube created for Hillebrandt. Working with writing partner Todd Liebman, Hillebrandt has also adapted one of her books into a screenplay for film and TV. They are currently working on a treatment for a television series for other projects, including a scripted dramedy based on characters and writings in her memoir workshops. http://InaTheMemoirCoach.com http://YouAreWhoYouEat.netina-hillebrandt2
Twitter: #cannibaldiet


TIME: 7:00 p.m.

LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City, 90230. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary. Recording will be available with the payment procedure below.

COST: PALA MEMBERS – NEW PROCEDURE: Free for PALA members. To be sure you have a seat, please contact Sharon Goldinger <> for your reservation. We will still honor walk-ins for available seats. GENERAL: $15.00 ($10.00 for IWOSC members). Advance admission can be purchased until the day before the program with PayPal on our website: <>.

QUESTIONS: Contact Sharon Goldinger, PALA Vice President,, 949-581-6190.

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NUTS & BOLTS of Self-Publishing

NUTS & BOLTS of Self-Publishing

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