Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


Tapping the Power of Reviews for Book Sales

MONDAY, MARCH 13, 2017
7:00 PM

The right reviews can play a large role in achieving your marketing and sales goals. Whether you’re a publisher, author or both, reviews should be an integral part of your promotional campaign. In March, we’ll cover what you need to know to use book reviews for greater success and greater sales.

March’s PALA program will explore:
• What reviews can do for your book
• The importance of starting early before publication
• Sources of reviews you may overlook
• How to approach possible reviewers
• Turning reviews into endorsements
• Amazon reviews – the latest news and strategies
• When the big players – Publishers Weekly and Library Journal – are worth approaching
• How reviews for new books can help your backlist
• How to deal with negative reviews and even use them
• Handling negativity against small publishers and self-publishing
• Making the most of your time


 Carolyn Howard Johnson
has worked as a columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of The LA Times), and others. Her experience in journalism and as a poet and author of fiction and nonfiction helped the multi-award-winning author understand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for more than a decade. She has turned her knowledge and desire to help other writers into her HowToDoItFrugally series of books. These titles include The Frugal Book Promoter and The Frugal Editor. Her latest book, released last November, is How to Get Great Book Reviews Frugally and Ethically, and it provides a truly comprehensive look. Carolyn was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott.


Robin Quinn, PALA board member, has been in the book business for over two and a half decades. She is an award-winning book editor, book coach, copywriter and ghostwriter. Robin specializes in self-help, spirituality, health, business and the media, as well as uplifting memoir and fiction. Her editing credits include the newly released The Frustrated Believer: What to do when you don’t know what to do by Shelley Roxanne, I Heard Your Dog Died: Imaginings for Those Who Have Lost a Pet by Bonnie Kreitler, the college memoir, Heaven + Hell = Harvard, by Jason W. Park, and the forthcoming child abuse survivor memoir, Heart Warrior by Stuart Lord and Jamison Stone. She is Secretary of PALA and a member of our Program Planning Committee. David Henderson)

TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: $5 for PALA members; $10.00 for IWOSC members, $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:
QUESTIONS: Contact Sharon Goldinger, PALA Vice President,, 949-581-6190.

Remember to visit our Web site for updates!


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