Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.


Special Seminar with Sharon Goldinger

9:30 a.m. – 1:30 p.m.

If you’ve ever wondered about self-publishing—or the process of publishing in general—but weren’t sure where to get good answers, here’s your chance.

Whether you’re writing a helpful nonfiction work or a stunning genre novel, the publishing process involves the same elements: preparation of your manuscript, production of your book, and printing of your book—as well as potential problems.

In this seminar, you’ll get answers to these questions and many more:

• When do I need to get permission to quote someone and what is fair use?
• What is the difference between POD (print on demand) and offset printing?
• What is an ISBN and how do I get one?
• What are subsidy publishers and self-publishing service companies?
• What is the difference between content editing, copyediting, and proofreading?
• What are page proofs and galleys?
• Why and when do I need a marketing plan?
• What is an elevator speech?
• How do I get book reviews?
• What kind of social media marketing do I need to do?

You’ll also receive lots of information-packed handouts. In addition, we will have time for some individual evaluations of your book design (interior and cover) and help with your elevator speech and marketing plan.

For the best chance of success, you need information about how to self-publish properly. Attend this seminar to learn how to do it right: the mistakes to avoid, the questions you need to ask, and the steps you need to take to publish your own book.


“When it comes to getting a book from manuscript to market, Sharon can walk on water. I never could have published Rashi’s Daughters without her.”
—Margaret Parkhurst, Publisher, Banot Press

“Sharon Goldinger is a walking Wikipedia when it comes to writing, publishing, promoting, and marketing your book or publishing business.”
—Julie Orlov, Author,  The Pathway to Love
SHARON GOLDINGER is a nonfiction book editor, book shepherd, and marketing and publishing consultant. She is the owner of PeopleSpeak, a company that has been providing editorial and publishing services to authors and publishers for more than twenty years. Her clients’ books have been successful bestsellers and award winners.

DATE: Saturday, September 26, 2015.

TIME: 9:30 a.m. – 1:30 p.m.

LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.

COST: $49 Early bird until 9/8/15; $69 after 9/8/15
Reservations required by 9/16/15 (No walk-ins)
PayPal payments (at the bottom of the page that you this link directs you to) or mail a check to PALA, 408 20th Street, Manhattan Beach, CA 90266

QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

Remember to visit our Web site for updates!

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