Education for Southern California's Independent Publishers


How to do what you love while someone else foots the bill

MONDAY, MAY 11, 2015
7:00 PM

Have you ever thought of approaching corporate sponsors for your book, publishing, speaking or events? America’s most successful companies partner with sponsors. Why not those of us in the publishing and writing world?

Our speaker, Linda Hollander, will provide solid steps you can take to attract corporate sponsors to help defray or even cover your marketing, publicity, and other costs. You’ll hear stories about steps she and those she has coached have taken to land sponsorships from a number of Fortune 500 corporations.

Here are some specifics of what you’ll learn:

* How to identify your potential sponsorsbusiness-books
* How to attract these sponsors
* The biggest mistakes most people make
* Creating your sponsor proposal to get big bucks
* Spotlighting your assets
* Know how much money to ask for (Don’t sell yourself short)
* Getting your sponsors to renew again and again

Linda Hollander, known as the “Wealthy Bag Lady,” is the author of the #1 best-selling book Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors Even If You’re Just Getting Started (if you want it) and the creator of Sponsor Concierge and the Sponsor Secrets Seminar. She is the industry leader in teaching entrepreneurs about how sponsors can help you fund your dreams. Her corporate sponsors include Microsoft, Wells Fargo, Epson, FedEx, Staples, Health Net, Citibank, American Airlines, Bank of America, Marriott, Walmart, and IBM. She has over 20 years of experience as a small business owner and is the only person to be featured in both Entrepreneur and Female Entrepreneur magazine in the same month. She has also been featured on NBC, ABC, CBS, FOX Television, Bloomberg Radio, and Remarkable Women.

Before she developed her sponsorship programs, Hollander started out worse than broke. Despite being buried in debt, she and her best friend, Sheryl Felice, launched a packaging business that sells custom-printed shopping bags to leading-edge companies. Hollander devised a sales and marketing plan that made the fledgling business profitable in a very short time. She also met with entrepreneurs to understand what motivates them and help them increase their success.

Ina Hillebrandt, speaker, author, publisher, writing coach, and editor, will be the moderator. Known for her memoir classes and guide How to Write Your Memoirs, she is putting the finishing touches on a sequel, How to Write Your Memoirs: The Toolbox Edition. Hillebrandt’s first book, Pawprints, is being considered for a webisode series. Launched at the L.A. Zoo, Pawprints led the author to TV and web appearances and, following work with educators for the Jane Goodall Institute, to developing a literacy program, Pawprints Literacy Plus. Both Pawprints and Hillebrandt’s memoir students’ Stories from the Heart, v. 2, were named best sellers on Hillebrandt has also been working as a writing coach/editor on a book about the survival by a man lost in the desert for almost a week without food or water. She and her writing partner, Todd Liebman, have adapted one of her books into a screenplay and are working on other projects, including a scripted “dramedy” based on characters and writings in her memoir workshops.

DATE: Monday, May 11, 2015.

TIME: 7:00 p.m.

LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.

COST: Free for PALA members; $10.00 for IWOSC members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:

QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

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