Education for Southern California’s Independent Publishers

Since 2003, the Publishers Association of Los Angeles (PALA) has provided monthly educational meetings covering a wide range of subjects related to publishing, as well as teleseminars and webinars. In addition, PALA provides networking and a variety of resources that support publishers, authors, and related industry professionals.

Click here to see a list of past meeting topics and recordings.



How to Publish with Amazon

A PHONE Seminar with a Representative

from Kindle Direct Publishing

7:00 PM


Amazon offers many programs and opportunities for authors and publishers involving print books, e-books, and audio books as well as sales tracking tools and promotional and marketing opportunities.

NEAL THOMPSON, Director of Author and Publishing Relations at Amazon, will be covering these topics:the benefits of self-publishing

  • – The benefits of self-publishing
  • – digital books (KDP)
  • – print books (CreateSpace)
  • – audio books (ACX)
  • – real-time sales tracking
  • – free promotional tools
  • – tips on how to improve your presence on AmazonHe will also have time to answer questions.


neal-mugshot NEAL THOMPSON (@nealthompson) is Director of Author and Publishing Relations at Amazon, where he oversees the Amazon Literary Partnership (grant funding for authors and literary organizations) and outreach to the writing community. Neal is a former journalist and the author of four nonfiction books, including A Curious Man: The Strange & Brilliant Life of Robert “Believe It or Not” Ripley (a PEN Center USA Literary Award finalist in nonfiction) and Driving with the Devil: Southern Moonshine, Detroit Wheels and the Birth of NASCAR. Neal has appeared on NPR, PBS, The Daily Show, CNN, The History Channel, ESPN, and more, and has written for Outside, Esquire, Men’s Health, and Sports Illustrated. He previously taught creative nonfiction at the University of North Carolina’s Great Smokies Writing Program. He’s currently writing a memoir about skateboarding and fatherhood.

We will take time for your questions during the phone seminar.

Please note: If you have any questions, they can be emailed to Sharon Goldinger  This is a live seminar, but you will NOT be able to speak directly over the phone during the seminar.  If you have questions that come up during the seminar, they can be emailed on the spot.  We will give you the email addresses at the start of the seminar. 

DATE: Tuesday, April 19, 2016.
TIME: 7:00 p.m.
LOCATION: Phone seminar.  You will be given the phone number and code upon advance reservation.
COST: RESERVATIONS REQUIRED FOR THIS EVENTFREE for PALA members. Please reserve via email to Sharon Goldinger <>; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our
QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

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